Paisabazaar Doubles Down on its Phygital Strategy by Expanding into South India; Chennai to Get First Store in T Nagar
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Chennai to get three stores, followed by three more in Bengaluru
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Stores to offer personalised experiences largely to business owners, helping them access credit
Paisabazaar, India’s leading financial marketplace and free credit score platform, is strengthening its phygital strategy with a focussed expansion into South India. Paisabazaar will open retail stores across the region, with the first store coming up in Chennai’s T Nagar, one of the busiest commercial hubs, in the first week of May. This will be followed by two stores in Mount Road and Velachery in Chennai.
The expansion of its physical stores is in line with Paisabazaar’s focus on reaching new consumers—particularly small business owners, a credit-starved segment—and enabling easier access to credit. In the next phase, Paisabazaar will enter the Bengaluru market with three stores.
Paisabazaar is building its offline expansion in South India on the success of its retail stores in Delhi-NCR which it opened last year. Paisabazaar plans to open 100 stores across key markets including Mumbai, Delhi/NCR, Bengaluru, Chennai, Hyderabad and other major metros across India.
