Emerging FMCG Brand ‘Nools’ Aims to Generate 1,000+ Jobs and Build Strong National Distribution Network
Kheda (Gujarat) [India], May 14: EJAG Foods Private Limited, the company behind the emerging instant noodles brand Nools, has announced an investment of ₹100 crore to establish one of India’s largest instant noodles manufacturing hubs in Kheda, Gujarat. The large-scale greenfield project is expected to significantly strengthen the state’s food processing and FMCG ecosystem while creating substantial employment opportunities in the region.
The proposed manufacturing facility is expected to generate more than 1,000 employment opportunities over the next three to five years, including over 250 jobs during its initial phase. In line with the company’s inclusive growth vision, EJAG Foods is also aiming for nearly 70% women participation in its workforce, contributing towards women empowerment and regional socio-economic development.
The state-of-the-art facility will be equipped with advanced production technology and is expected to house some of the world’s largest instant noodles manufacturing machineries. The project is designed to support high-volume production capabilities, maintain superior quality standards, and enable efficient nationwide supply chain operations.
With the Indian instant and convenience food market witnessing rapid growth, EJAG Foods is aggressively expanding its manufacturing infrastructure and distribution capabilities. The company plans to build a strong pan-India distribution network and enhance product accessibility across major states and cities in the coming years.
Speaking on the development, Anuj Gupta, CEO & Founder ofEJAG Foods Private Limited, said “The instant food and noodles market in India is expanding rapidly, and consumers today are increasingly prioritizing quality, taste, and availability. The Kheda project will not only serve as a manufacturing unit but will also become the growth and expansion hub for Nools at a national level. Through world-class production capabilities, a robust supply chain, and a strong distribution network, we aim to build a significant presence in India’s FMCG sector.”
He further added “Inclusive growth and women empowerment are integral to our development model. We are aiming to have nearly 70% women participation in our workforce, which will contribute significantly towards local economic and social development.”
EJAG Foods is currently engaging actively with super stockists and distributor partners across major markets in India to further strengthen the brand’s availability, reach, and market coverage.
About Nools
Nools is a rapidly growing instant noodles brand from EJAG Foods Private Limited. The brand name is derived from the Tamil word “NOOL,” meaning thread. Focused on innovation, quality manufacturing, and nationwide accessibility, Nools aims to establish a strong footprint in India’s growing convenience food market.
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